• CPU
  • By Sebastian Pop
  • August 6th, 2012
Former Intel Senior VP Joins Qualcomm as Chief Marketing Officer

Former Intel Senior VP Joins Qualcomm as Chief Marketing Officer

Anand Chandrasekher will be tasked with overseeing global marketing

  • Games
  • By Andrei Dobra
  • July 30th, 2012
Console Games Need to Have Varied Prices, THQ Believes

Console Games Need to Have Varied Prices, THQ Believes

THQ's Rubin wants console gaming to adopt the PC model in terms of pricing

Samsung Warns Against Fiona Freeze, Battery Brutus and Loading Ball Larry (Videos)

Samsung Warns Against Fiona Freeze, Battery Brutus and Loading Ball Larry (Videos)

Company says its memory will save you from their mischievous ways

Gigantic Shipment Rise for AMD Desktop APUs in Q1

Gigantic Shipment Rise for AMD Desktop APUs in Q1

This was even before talk of Trinity became more than random hearsay

Consumers Punish Corporations When They Overstep Boundaries

Consumers Punish Corporations When They Overstep Boundaries

Being overly familiar with prospective customers may not be the best idea

  • Games
  • By Andrei Dumitrescu
  • April 18th, 2012
Arkham City Focused on Making Batman Less of a Superhero

Arkham City Focused on Making Batman Less of a Superhero

Company tried to show that the superhero was also a man

  • Systems
  • By Sebastian Pop
  • March 27th, 2012
Lenovo and HP Open Brand Stores in Asia

Lenovo and HP Open Brand Stores in Asia

Looks like IT players really need more customers there

Sony Kicks Off Xperia S Augmented Reality Marketing Campaign

Sony Kicks Off Xperia S Augmented Reality Marketing Campaign

Blippar to showcase the phone's core capabilities

  • Systems
  • By Sebastian Pop
  • March 10th, 2012
PC Shipments Will Be Weak in 2012

PC Shipments Will Be Weak in 2012

Though there will be some growth, it will be more or less negligible

  • Games
  • By Andrei Dumitrescu
  • March 9th, 2012
Max Payne 3 Will Be Supported by Huge Marketing Campaign

Max Payne 3 Will Be Supported by Huge Marketing Campaign

Players will see the game feature during Champions League final

  • Games
  • By Andrei Dumitrescu
  • February 15th, 2012
Sony Plans Biggest Console Marketing Campaign for PlayStation Vita Launch

Sony Plans Biggest Console Marketing Campaign for PlayStation Vita Launch

Company plans to make the new handheld a Western market success

Globalfoundries Chooses New Marketing Leader

Globalfoundries Chooses New Marketing Leader

Newly redesigned marketing organization gets Michael Noonen as senior VP

Microsoft Needs to Set the Windows Phone Marketing Machine in Motion

Microsoft Needs to Set the Windows Phone Marketing Machine in Motion

The platform suffers from an "awareness problem" at the moment

The PlayStation Vita Is Supported by Sony’s Biggest Marketing Campaign

The PlayStation Vita Is Supported by Sony’s Biggest Marketing Campaign

The company wants to get people excited about the device

Kinect May Be Used as New Marketing Tool

Kinect May Be Used as New Marketing Tool

Researchers develop a new set of uses for the device

  • CPU
  • By Sebastian Pop
  • December 14th, 2011
AMD Chief Marketing Officer Leaves in January

AMD Chief Marketing Officer Leaves in January

He'll still be there for the Consumer Electronics Show

  • Apple
  • By Filip Truta
  • November 22nd, 2011
Greg Joswiak: Apple Only Enters the Markets It Knows It Can Conquer

Greg Joswiak: Apple Only Enters the Markets It Knows It Can Conquer

Apple’s marketing guru explains what stands behind his company’s immense success

 
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