14 DAY TRIAL // This month seems to be one when lots of high-ranking staff members on the IT market get booted or hired, so it isn't all that shocking to learn that Qualcomm did something of the sort.
Qualcomm has hired a certain someone that people who pay attention to the happenings on the IT industry will remember from when he worked for Intel.
The man bears the name of Anand Chandrasekher and acted as Intel's senior vice president and leader of the Ultra Mobility Group.
Most of his work centered around attempting to get the Medfield Atom processors popular, and the other mobile chips Intel tried to launch over the years.
His efforts weren't really successful, for various reasons, though mostly having to do with the power consumption of the x86 architecture, compared to ARM.
Fortunately, Chandrasekher will have an easier job at Qualcomm, as chief marketing officer (CEO). He will have to oversee the global marketing of an already well-known range of processors and wireless modems.
If he does well, the Snapdragon brand will become more famous, maybe enough to catch up to NVIDIA's Tegra platform.
"I am pleased to welcome Anand Chandrasekher as chief marketing officer," Mollenkopf said. "His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm's communications and marketing efforts across the world and to amplify our consumer offerings to new audiences."
For those curious why we said that executives were being shuffled, NVIDIA has recently snatched AMD's game console liaison (while other AMD staff members got to leave). We wish we could say that this is the worst we have to report on the state of the IT field, but that would be false.
Nokia has decided to cut 10,000 jobs, for example, and even sharp will fire 5,000 or more people in the near future.