Microsoft Brings the Surface RT at the Sundance Film Festival

Microsoft Brings the Surface RT at the Sundance Film Festival

The company continues its advertising efforts for the tablet

Microsoft Windows 8: Coming to Theaters This Season

Microsoft Windows 8: Coming to Theaters This Season

The company wants to promote the new OS with two-minute cinema spots

Ubuntu Phone Spotted in a Bar, Supposedly

Ubuntu Phone Spotted in a Bar, Supposedly

Someone has been carrying a good camera around hopping to get a glimpse of the Ubuntu OS

  • Games
  • By Andrei Dobra
  • December 29th, 2012
Marketing Is Important for Indie Games

Marketing Is Important for Indie Games

The developer of Dust: An Elysian Tail highlights indie problems

London Tower Bridge Opens for Giant 50-Foot (15-Meter) Rubber Duck

London Tower Bridge Opens for Giant 50-Foot (15-Meter) Rubber Duck

A gaming company included the rubber duck in its Facebook campaign

Microsoft Turning to Hollywood to Promote Windows 8

Microsoft Turning to Hollywood to Promote Windows 8

The company’s marketing blitz continues with a new advertising effort

Man Offers Bald Head as Advertising Space, for $320 (€246) a Day

Man Offers Bald Head as Advertising Space, for $320 (€246) a Day

Brandon walks around with camera crews and attractive assistants to market the logo

Despite the 29,000 Planned Layoffs, One HP Division Is Growing

Despite the 29,000 Planned Layoffs, One HP Division Is Growing

HP Taiwan R&D team is growing somewhat, along with the marketing department

Verizon’s Precision Marketing Insight Program Sparks Controversy

Verizon’s Precision Marketing Insight Program Sparks Controversy

Firms that get paid for their services shouldn't monetize the data they collect

  • Windows
  • By Bogdan Popa
  • October 12th, 2012
Microsoft to Spend More Than $1 Billion (€773M) on Windows 8 Advertising Campaign

Microsoft to Spend More Than $1 Billion (€773M) on Windows 8 Advertising Campaign

The company may launch the official Windows 8 adverts as soon as this weekend

Microsoft Ready to Launch Windows 8 Commercial “Attack”

Microsoft Ready to Launch Windows 8 Commercial “Attack”

The company expects to generate 1.6 billion impressions

Assassin’s Creed III Marketing Will Cost 6.5 Million Dollars (4.97 Million Euro)

Assassin’s Creed III Marketing Will Cost 6.5 Million Dollars (4.97 Million Euro)

The game might be number one in time for Christmas

  • Windows
  • By Bogdan Popa
  • September 20th, 2012
Microsoft Prepares “10-Digit Dollar Number” to Promote Windows 8

Microsoft Prepares “10-Digit Dollar Number” to Promote Windows 8

The company’s marketing department has an impressive budget for Windows 8

Sprint to Remove iPhone 4 from Planogram on September 21st

Sprint to Remove iPhone 4 from Planogram on September 21st

As iPhone 5 arrives on shelves, iPhone 4 goes free on contract

  • Games
  • By Andrei Dumitrescu
  • August 28th, 2012
BioWare Deliver New Leviathan Mass Effect 3 Marketing Push

BioWare Deliver New Leviathan Mass Effect 3 Marketing Push

Mysterious blog entries point to extensive new content

Globalfoundries Hires New President of Product Marketing

Globalfoundries Hires New President of Product Marketing

Former Xilinx VP becomes part of the chip manufacturer's staff

  • Games
  • By Andrei Dumitrescu
  • August 8th, 2012
No RAGE Mistakes for Doom 4 Marketing, Says id Software

No RAGE Mistakes for Doom 4 Marketing, Says id Software

The company plans to act more like Valve does with Half-Life 3

 
Want more? Browse: