14 DAY TRIAL // HTC Smart, the first handset HTC delivers to the market with Qualcomm's Brew MP operating system on board, is set to become available for purchase for mobile phone users in Singapore by the end of April. According to the Taiwanese handset vendor, the device will land on shelves in Singapore in three color versions, namely Black, White and Pink, being available via all authorized resellers at a price of S$358. Additionally, the company notes that the phone will be put on sale starting this spring in various other markets in Europe and Asia too.
“HTC has always focused on listening to customers and setting the stage for new mobile categories and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,” said Peter Chou, chief executive officer, HTC Corporation. “Just adding a touch interface doesn’t mean a phone is a smartphone; the enhanced HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.”
The HTC Smart is powered by Qualcomm's Brew MP, sports a low price tag, and is meant to bring HTC's Sense solution to a wider range of users. Qualcomm's mobile operating system has been designed to offer manufacturers the possibility to build smartphones that sport more aggressive price points, and HTC is one of those vendors which took advantage of this opportunity.
Beside the Brew MP OS, the HTC Smart includes the mobile phone maker's own user experience, the HTC Sense. Developed around three main principles, Make It Mine, Stay Close and Discover the Unexpected, the solution is meant to put people at the center by allowing for a more natural use of the handset, the company notes. Sense comes with great customization options and offers a quick and easy way to stay connected with friends via social networking sites, via phone, through text messaging or email.
“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Paul Jacobs, chief executive officer, Qualcomm Incorporated. “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”