14 DAY TRIAL // Verizon Wireless and Verve Wireless, a provider of mobile publishing technologies, announced the launch of the Verve Local channel on the mobile operator's Mobile Web 2.0 service. The new channel offers Verizon Wireless' subscribers access to news, entertainment, restaurant guides, event listings, community calendars and more, from a range of local media sources, such as daily and weekly newspapers, and city magazines.
"The mobile Web is about finding reliable local information," said Art Howe, publisher and CEO of Verve Wireless. "While consumers are out and about, they're increasingly using their phones to get answers about what to do, where to go, and what's around them. Local publishers have the answers. Verizon Wireless recognizes the importance of local information to their mobile subscribers, and we are excited to help them provide the best and most accurate in-market information to their customers. At the same time, our publishing partners realize that mobile gives them an immediate and compelling way to stay connected to their readers."
The Verve Local channel can be found in the Local category on Mobile Web 2.0. The channel allows Verizon Wireless subscribers to search for local events, news, listings and more from their Mobile 2.0-enabled phones. In addition, users can bookmark their favorite publishers to easily access them when needed and choose from new local publications when traveling. Also, the recent redesign of the Mobile Web 2.0 service makes it easier for users to access the information, with a series of improvements that include: new search functionality, improved graphics, numbered article and information pages, improved content placement.
To access the Verve Local channel users can sign up for a Mobile Web 2.0 subscription available for $5 per month plus airtime or choose a $15 V CAST VPak monthly subscription which gives access to Mobile Web 2.0, plus unlimited airtime for Verizon Wireless' V CAST service, ESPN MVP, Get It Now and Mobile Web 2.0 services.