A fashionable 4-inch Android 2.3 Gingerbread smartphone

Sep 14, 2011 20:41 GMT  ·  By

Today, wireless operator Sprint announced the release of a new smartphone on its airwaves, namely the LG Marquee, a device running under Google's Android operating system and featuring a 4-inch NOVA display. The new mobile phone will be put up for sale at Sprint starting with October 2nd, for $99.99 with the signing of a two-year contract agreement and after a $50 mail-in rebate via reward card.

However, the wireless carrier also plans on making the new device available for pre-order between September 20th and September 27th. Those who will pre-order the phone will receive it on September 29th, three days before the device is put up for sale.

LG Marquee is being launched in collaboration with non-profit design collective MADE (formally known as M.A.C. & Milk) at this year’s MADE FASHION WEEK in New York City.

“Keeping with the smartphone’s innovative convergence of technology and fashion, LG enlisted Stacy London of TLC’s 'What Not To Wear' to act as resident style mentor to five up-and-coming MADE designers as they craft chic carrying cases for LG Marquee,” the carrier notes.

“These days, a wireless phone is much more than just a communication device – it also echoes one’s personal style and taste,” said David Owens, vice president – Product Development, Sprint.

“Design has become a key factor in the purchase decision and the LG Marquee is sure to turn heads.”

In addition to the said 4-inch NOVA display, the new device also sports a 5-megapixel camera on the back, with support for HD video recording, and a 2MP camera on the front for video calling.

It also includes a 1GHz application processor and runs under Google's Android 2.3 Gingerbread operating system, while offering support for Sprint ID, so that users can easily personalize their experience through specifically crafted application packs.

“LG believes fashion and technology go hand-in-hand among today’s growing contingent of style-conscious and tech-savvy consumers,” said Tim O’Brien, vice president of marketing for LG Mobile.

“By partnering with Sprint, MADE and Stacy London, LG effectively showcases three prominent phone features important to consumers: a sleek, thin profile, ultra light weight design and bright display.”