14 DAY TRIAL // Wireless carrier O2 announced today the launch of Sony Ericsson Naite, a new mobile phone that comes in line with the company's commitment to sustainability and environmental friendliness. O2 becomes the first carrier to add to its offering the Sony Ericsson Naite, a handset that comes from its maker's GreenHeart range and is aimed at reducing the overall carbon footprint by 15 percent (based on a full environmental Life Cycle Assessment and compared against the 2008 W890 handset).
The new mobile phone has been made out of recycled and recyclable plastics, and also features a low power consumption charger. Moreover, it sports reduced packaging and an e-manual, in a move aimed at considerably reducing the CO2 emissions from transportation and paper usage (by 90 percent for the latter).
Sally Cowdry, O2’s marketing director, stated, “Not only is sustainability a key issue for us as a business, but we know that it’s also important to our customers. The Naite is a key part of our strategy to bringing products and services to our customers which can help them reduce their energy consumption. It’s about making their decision to buy a greener device easy with an affordable and feature-packed phone, but which also has a greatly reduced carbon footprint.”
Although it comes with a wide range of environmentally friendly features, the Sony Ericsson Naite still has a lot of capabilities to offer to any user out there. It packs a 2-megapixel photo snapper, as well as stereo Bluetooth capabilities and an FM radio, not to mention the memory card slot with support for up to 8GB of additional storage space.
According to O2, it will also offer a free gift or experience to any user who purchases a Sony Ericsson Naite. Customers will have the opportunity to choose between a gift for themselves (a solar powered charger, family Eco days out and organic food hampers) or to donate it to charity. “With this option customers can pay the salary of a teacher for a month, help the care of a vulnerable child or even contribute towards a PlayPump roundabout water system in Africa,” O2 adds.
The new mobile phone is available with the carrier for free on selected plans, and can be purchased by Pay & Go customers too, for a price tag of £97.86. The Sony Ericsson Naite can be acquired either from O2 stores or from the company's website.