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Sony's Sold 3 M PS3, but Expects 11 M Units Sold By March 2008

Is Lair alone supposed to get it back on its feet...?

May 17, 2007 13:34 GMT  ·  By
  

The PS3 lagging behind its rivals, the Xbox 360 and Wii, is yesterday?s news and everyone knows that Sony's powerful console has no chance of getting back up on its feet by the end of this generation's time frame. Even Sony knows that. However, analysts speaking with Associated Press, think that Sony will eventually succeed, while the company itself believes it will reach the 11 million units barrier, before the quarter ending in March 2008.

Have you ever heard more bull said in one interview? Jeez. Do you want to know what they're betting on to get the PS3 back in the game? Probably not, but I just have to say it:

- solid demand for Bravia liquid crystal display TVs - Vaio personal computers - Handycam video cameras - Casino Royale - The DaVinci Code - Casino Royale - the PS3 exclusive adventure title, Lair, with its exceptional visuals;

Only one thing in that list is PS3 related: Lair. And if Lair is going to help the PS3 sell some 8 million more units by the end of March 2008, then this third-dragon-adventurer title should see a 20+ rating at all major gaming sites.

But, as it turns out, other Sony products are indeed doing the PS3 some good: "The good news is that profitability is being maintained in the electronics unit as well as sales," said Mitsuhiro Osawa, electronics analyst at Mizuho Investors Securities Co. in Tokyo. "The results came about because of wise steering on the part of management," he added.

Yes, but had the PS3 sold, that $563 million net loss in the quarter ending March 31, 2007 (the biggest that Sony has reported in the last four years) would never have occurred.

Sony's anticipating to sell 11 million PS3 consoles before the quarter ending in March 2008 is probably the longest shot ever for a company of any kind, given the PS3's position within the console wars. Although Sony's Corporate Executive Officer Nobuyuki Oneda to the Associated Presss stated that "The PS3 business will really get off the ground this fiscal year," deep down inside, he knows that's not likely to happen.