14 DAY TRIAL // South Korean mobile phone maker Samsung Electronics is confident that it would manage to sell over 60 million smartphones during the ongoing year, three times more than the number of such devices it managed to move last year.
The popularity of the company's Galaxy devices is increasing, and the same applies to handsets running under Google's Android operating system, and Samsung has plenty of those available for end-users.
The handset vendor is confident that it would manage to increase its overall sales as well, at least this is what Shin Jong-kyun, the head of Samsung’s mobile business division, stated recently, according to a recent article on Korea Times (via UnwiredView).
“I think we did better than our previous goal of selling 270 million mobile phones in 2010. The 20 million smartphones sold gives us a foundation to build on in the premium segment too,” Shin told Korean journalists at the sidelines of the International Consumer Electronics Show (CES).
“Our plan for this year is to sell 60 million smartphones and cement ourselves as a global top-tier brand in this segment. It will be important for us to establish stronger positions in regions such as Southeast Asia, China, and Central and South America instead of just relying on advanced markets.”
Samsung is currently the second largest mobile phone maker in the world, following Nokia. The company is seeing increased competition on the smartphone market from Apple and other vendors which launched Android phones.
However, its Galaxy S devices, launched last year, proved very popular with a number of over 10 million units sold in about 7 months. The handset vendor also launched the second Google phone out there, the Nexus S.
For the ongoing year, the company is reportedly focused on launching more touchscreen-enabled tablet PC, which are gaining more ground on the market.
Las week at the Consumer Electronics Show in Las Vegas, Samsung announced the availability of their first Android-based smartphone with support for 4G LTE, as well as the release of a LTE-capable Galaxy Tab tablet PC, which should land on shelves at Verizon Wireless in the United States.