Plans 20% increase in sales next year

Nov 11, 2009 08:54 GMT  ·  By

South Korean mobile phone maker Samsung Electronics has recently been rumored to plan removing Symbian from its future roadmap, and DonJoo Lee, Senior Vice President of Samsung’s Mobile Communications Division and Digital Media & Communications Business, has just confirmed that. It seems that the company will only adopt Windows Mobile and Android for its future handsets, as well as the just launched Samsung bada operating system.

Samsung is at the moment the second largest mobile phone maker worldwide, outpaced only by Nokia, but it has managed to take the lead in a series of markets around the world. The company will release Windows Mobile, Android and Symbian phones next year, but the number of Symbian ones will be reduced, and they will disappear from its offering after 2010.

DonJoo Lee, who had a chat with China Times, also stated that Samsung expects to register shipments of over 200 million units in 2009, and that it plans on increasing the volume by around 10 to 20 percent in 2010. According to him, Samsung should ship around 260 to 270 million handsets during the next year, while also increasing its market share to around 22 percent.

The increase in shipments should be driven by the development of new technologies, as well as by the launch of new mobile phones. Moreover, it seems that the handset vendor is also set to deliver a larger number of touchscreen-enabled devices during the next year, most probably based on the great performance its touchscreen phones registered during the ongoing year.

The newly announced Samsung bada operating system will be included only in a small number of handsets in the first half of the next year, yet the company plans on increasing their number in late 2010. In addition, the vendor intends to focus on the development of HD displays, high performance CPUs and LTE technology for mobile phones, at least this is what Lee reportedly stated.