14 DAY TRIAL // South Korean mobile phone maker Samsung recently announced that it managed to sell more that 10 million units of its touchscreen-enabled Samsung Star. The handset (model number S5230) was launched on the market back in May 2009, and the manufacturer says that it is its first device to reach this milestone in such a short period.
At the same time, the company also noted that the Samsung Star is the sixth of its mobile phones that succeeds in surpassing the 10 million units barrier. Moreover, the handset is said to have outpaced the record of E250, a classic slider, which reached the 10 million mark in ten months after its original launch in November 2006.
Other highlights from Samsung's announcement include the fact that Star managed to be sold in more than 5 million units in four months after launch. According to the handset vendor, 700,000 units were sold in May, 900,000 units in June, and 1.6 million and 1.7 million units in July and August, respectively. September and October saw the sales surpassing 2 million units per month, and the handheld began to appeal to even more users all around the world.
“We've entered an era where full touch-screen mobiles are mainstream devices, and we are very pleased with the broad popularity of the Samsung Star,” said Young-hee Lee, Vice President of Marketing, Mobile Communications Division, Samsung Electronics. “Samsung is aiming to take the lead in the global touch-screen mobile market with our diverse product line up and customized, unique marketing approach.”
As the manufacturer indicates, the Star has been sold in more than 5 million units in Europe, and also registered strong sales in Latin America (1.6 million), the Commonwealth of Independent States (900,000) and China (800,000). Moreover, the company also says that Star managed to lead the selling charts in the United Kingdom, Italy and The Netherlands. The first mobile phone from Samsung that reached the 10 million barrier was T-100, launched in April 2002.