14 DAY TRIAL // Finnish mobile phone maker Nokia announced today its plans to focus on the strategy of its services unit so as to be able to simplify and enhance the user experience with its services, while also opening new opportunities for third parties. In addition, the company is set to switch its focus to fewer initiatives, while increasing the use of certain services.
“The planned changes are aimed at improving and simplifying the user experience of Nokia services, increasing opportunities for third party developers and other partners to create compelling services, and accelerating the development of a common platform for Nokia's different service offerings,” said Niklas Savander, Executive Vice President, Services, Nokia.
One of the changes the phone maker plans to make consists in making all mobile games available through its Ovi Store, while also leaving them on the already existing channels. According to Savander, this move should be able to provide a better experience to the large number of users, while also creating new opportunities to game developers.
At the same time, Nokia plans to add a wide range of third-party partners, including other image and social networking sites, to the image capture and sharing features already available on its devices. Through this action, the company expects to further enhance the experience of those users that take advantage of third-party services.
Another result of these changes will be the fact that Nokia will realize its cost-efficiencies in a number of areas, while also streamlining its operations in many of its Services entities, such as its internal IT and Compatibility & Industry Collaboration activities that belong to the Corporate Development Office unit. Today's plans are expected to impact around 450 employees globally, yet the Finnish company also said that it would start consultations with employee representatives where applicable.
All these moves are part of the already announced strategy to adjust business operations and cost according to the market demand, while also ensuring the future competitiveness of the company, says Nokia.