14 DAY TRIAL // Call of Duty 4: Modern Warfare was one of the biggest titles of the end of 2007, marking a significant change in the CoD series, which, up until then, tackled World War II conflicts. As it shifted in the present, the game enjoyed a huge amount of popularity and is still being played a lot these days.
In 2008, CoD: World at War returned to the old conflict, but still enjoyed some huge sales. This, coupled with the fact that people are extremely interested in the franchise and with the popularity of consoles, gives this year's iteration, Modern Warfare 2, all the attributes to become the most successful one ever, at least according to Mike Griffith, the CEO of Activision Publishing.
“We have goals for all of our titles. We fully expect Modern Warfare 2 to be one of, if not THE largest, title in the industry this year. When you look at when Modern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for the Modern Warfare 2 experience because they haven't historically been in the franchise.”
He continued, “We also look at Modern Warfare 2 and where it's strongest on the next-gen platforms of PS3 and Xbox 360. The installed base from the first Modern Warfare to the second one will be nearly double. So you add all those elements up – the greater installed base of consoles, the greater consumer base that was generated by World at War – all those things suggest that Modern Warfare 2 is set up to be more successful than any other Call of Duty we've launched so far.”
So, it seems that Activision will be a very happy company at the end of the year, as it will surely dominate its opponents thanks to this very big title that will be released then. Look forward to more details about Modern Warfare 2 as we approach its November 10 release date.