14 DAY TRIAL // Redmond-based software giant Microsoft released not too long ago a new version of its mobile operating system, namely Windows Mobile 6.5, which, starting with October 6, is available for purchase on a series of devices around the world, which are dubbed Windows phones. There are a wide range of new features that users can enjoy with the new OS and the handsets sporting it, and Microsoft has already aired a series of TV ads meant to show just that.
However, it is rather interesting to see that the clips do not focus so much on the new operating system from the company as on the handsets that come packed with it. Three clips have already emerged into the wild, and they show that handsets like AT&T's HTC Pure or Verizon's HTC Imagio are those that enable users to carry with them all of their “Windows phone stuff.”
What one can see in the ads includes a series of app icons (in tights) following the Windows phone user when leaving the house, on the bus or at work. It is rather amusing to see the apps wandering around like that, but the main idea is that, in the end, Windows phone users like having with them all the connectivity features they need, as well as the applications that are required for their work to run smoothly.
It might get a little confusing to those who already associated the “Windows phone” name with the platform; however, it is also obvious that Microsoft is trying to switch the focus here from the Windows Mobile platform to the device that carries it. Not a bad idea in the end, considering that users feel the device in their hands and not the OS it is running under.
Whether it is an HTC Pure from AT&T or an HTC Imagio from Verizon, these Windows phones bring forth the same when it comes to social networking connectivity (such as access to various sites, chat or instant messaging) or productivity tools (Microsoft's Office Mobile). Windows Mobile 6.5 remains the same on various handsets, while other capabilities are connected to the phone's specs, so the focus should be on the device, not the OS.