Film talks of fanaticism and unconditional devotion to a corporate brand

Feb 9, 2009 11:48 GMT  ·  By

Recently released to the public, MacHEADS is a documentary which "explores what makes Apple products a 'cultural phenomenon', rather than just consumer electronics." While many don't understand how one can fall in love with electronics and make an obsession for the company creating them, the documentary is well worth the watch, whatever your inclinations.

It has come to our attention that MacHEADS, “a documentary about fanaticism and unconditional devotion to a corporate brand,” has recently been leaked on BitTorrent sites, being pirated by thousands of users. Needless to point out, readers are encouraged to get the film from trusted sources, by actually paying for it.

Get MacHEADS via the iTunes Store (also available as a gift) Get MacHEADS on Amazon VOD MacHEADS costs $14.99 to purchase and $3.99 to rent via iTunes; $9.99 to buy and $2.99 to rent via Amazon VOD.

MacHEADS is Kobi Shely's first feature length documentary. He received a BA in Film at Hunter College New York and got his experience in editing award-winning shorts. According to the official description of the documentary, MacHEADS “introduces the fascinating characters that make up the Macintosh community. Their stories take us on a journey through Mac history culminating in the Apple revolution and its present day popularity to pose the ultimate question: Is Apple losing faith as a community and becoming just a... brand?”

MacHEADS features interviews with multiple Mac evangelists, including the co-founder of the first Macintosh user group BMUG Raines Cohen. Also featured in the documentary is none other than Apple chief evangelist and savior Guy Kawasaki, as well as the owners of Digibarn Computer Museum, Bruce Damer and Galen Brandt, and more. The interviews combine with legendary Computer Chronicles archive footage and cartoons to tell a captivating story about an extraordinary community. The MacHEADS official trailer can be viewed below (courtesy of YouTube).

As usual...

Softpedia doesn't encourage downloading pirated software via torrent sites. This article has a purely informational purpose and doesn't, in any way, suggest that Mac users should go forth with downloading pirated copies of the MacHeads documentary via means of file sharing services like BitTorrent.

MacHEADS Trailer