14 DAY TRIAL // South Korean mobile phone maker LG Electronics is confident that it would manage to greatly increase smartphone sales during the ongoing year, when compared to the last year, and says that the newly launched LG Optimus 2X and Optimus Black should prove of great help in this direction.
These two devices were announced officially with Google's Android operating system, the LG Optimus 2X as the first dual-core handset in the world, while the Optimus Black as the first one to include a 4-inch NOVA display.
Both mobile phones are very appealing, and both of them are placed at the high-end of the smartphone segment, thus being in the position to help LG achieve its goals.
However, these are not the only smartphones that LG would bring to the market during the ongoing year, nor the only ones running under the Android operating system.
According to LG, it aims at shipping a number of over 30 million smartphones in 2011, and new models, these two included, should prove of great help.
“Our strategy for 2011 will be improving such premium offerings as Optimus 2X and Black and grow our smartphone portion in our portfolio to be in line with the market growth, which is estimated at around 30 percent this year,” said Ma Chang-min, Vice President and Head of Marketing for LG’s Mobile Communications Division, a recent article on IntoMobile reports.
LG's goal might seem a bold one, since it involves the selling of almost four times the number of smartphones the company sold last year, but it does not seem impossible, that's for sure, especially with the market segment expanding fast.
The company is focused on improving the build quality and industrial design of their offering, and the adoption of dual-core processors in smartphones might prove beneficial.
However, the leading mobile phone maker would face a tight competition on the smartphone market, where other vendors, including Apple, HTC, Motorola, Nokia, or Samsung are struggling for supremacy too.