14 DAY TRIAL // GuitarStar will be available at a global scale from now on, taking the success reached until now even further. The game has started gathering its first fans with the Playstation 2 and Xbox 360 under the name of "Guitar hero" and now moves on to the mobile phone environment.
It's a natural move that many game developers have made, that of taking an already successful game concept and adapting it to many environments. Cellulars have the great advantage of mobility, which makes it possible to continue gameplay at all times.
The game uses "beat-matching" technology that asks users to synchronize visual movements with the beat of a musical soundtrack. Sounds easy and not that captivating, but things stand completely different once the game starts. The user has the chance of choosing which songs to play from a generous playlist and then try to make it sound as if played by professionals. All they have to do is feel the beat and pay attention to the hints displayed on the mobile phone's screen.
"Rather than taking their cues solely from what they see, mobile players can use the beat's groove to guide their play the way console players do with Guitar Hero, or arcade players with Dance Dance Revolution," explains Peter Eggleston, CEO of AdME. Even more, "GuitarStar's unique combination of gaming, music and branding capability makes it one of the most compelling mobile products available for both user and advertising communities alike", he further commented.
GuitarStar has been first released at AT&T by AdME, a provider of music-driven entertainment products. Player X will be the mobile media company to take care of this games's global distribution from now on, making it available on as many handsets as possible. The company currently supports the distribution of a variety of media-led genres, including mobile music games and innovative mobile entertainment.