14 DAY TRIAL // Developer and publisher of games for mobile phones, Gameloft, announced that they are the exclusive mobile sponsor for the 2007 Tennis Channel Open, scheduled for February 25 - March 4, 2007 at the Amanda & Stacy Darling Memorial Tennis Center in Las Vegas, Nevada. The tournament features Lleyton Hewitt and other top-ranked tennis players from around the world, and will mark the debut of Gameloft's new sports title, Tennis Open 2007: Featuring Lleyton Hewitt. As part of the game's unveiling, Gameloft will offer tennis fans the chance to win a variety of prize packages as well as be among the very first to play the game.
"The Tennis Channel Open is a natural launching pad for Gameloft's new mobile tennis game, given Lleyton Hewitt's role as one of our headliners each year," said Doug Martz, senior vice president, advertising sales, Tennis Channel. "The availability of their game at the tournament will enhance our fan-friendly 'Tennispalooza' atmosphere, and we're excited to be able to provide them with an innate environment of potential customers so favorable toward their product."
"The 2007 Tennis Channel Open is an ideal venue to introduce one of our premium sports titles, and do so in a creative and interactive manner," said Gonzague de Vallois, vice president of publishing, Gameloft. "As a recognized world leader in mobile games, Gameloft is pleased to sponsor the Tennis Channel Open and we wish our featured athlete, Lleyton Hewitt, the best of luck."
The popular Tennis Channel Open draws in thousands of tennis fans, and has attracted top-seeded players such as John McEnroe, Andre Agassi, Lleyton Hewitt, Marat Safin and last year's winner, James Blake.
Motorola, Sprint and Cingular are also partnering with Gameloft to sponsor the event.