14 DAY TRIAL // Enpocket, a company specialized in mobile marketing, announced that it has been selected by Juice Wireless to power a mobile marketing program for Juice's customers. Juice Wireless has decided to focus exclusively on its mobile social networking product, JuiceCaster, which allows users to share and view user-generated content and traditional media in real-time on their mobile phones and across the Internet. Under the agreement, ongoing mobile programs for Juice's key customers, such as Teen Vogue and Conde Nast, will be powered by the Enpocket platform.
"After careful evaluation of the top mobile marketing companies, we chose Enpocket because the Enpocket Platform has been tested and proven by the world's biggest brands," said Nick Desai, chairman of Juice Wireless. "High quality of service and innovation are hallmarks at Juice, and we wanted to ensure that we put our customers in the best hands. The logical choice was Enpocket."
Juice has powered mobile marketing programs for leading brands that include diverse mechanics such as picture messaging, ringtone downloads and the recipe-to-phone campaign, which was developed for Epicurious. Enpocket will assume the delivery of the Juice campaigns using the Enpocket platform, a mobile marketing and advertising platform that supports text messaging (SMS), picture messaging (MMS) and mobile Web advertising (WAP). Enpocket will also provide end-to-end marketing services.
"We are pleased to have been chosen by Juice Wireless to take on their mobile marketing business," said Mike Baker, Enpocket President and CEO. "Juice has an impressive roster of clients who are looking for cutting-edge mobile solutions. With a legacy of hundreds of successful mobile programs, Enpocket will uphold the caliber of service that Juice's customers have come to expect."