BPlay and Hands-On Mobile Enter Partnership for BlackBerry Market

Bplay, the mobile content portal dedicated entirely to users with BlackBerry handsets from Research In Motion, announced it has entered into an exclusive, long-term partnership with Hands-On Mobile, a global publisher of mobile lifestyle, games, and personalization products.

Under the agreement, BPlay will develop and distribute Hands-On Mobile's best-selling titles to BlackBerry handsets worldwide. The list of titles to be distributed includes World Poker Tour: Texas Hold 'Em 2, Top Gun: Gulf Crisis, Call of Duty 3 and Monopoly Tycoon 2007. The deal will add Hands-On Mobile's titles to BPlay's growing roster of premium content partners which includes Konami, Global Fun, PopCap Games, THQ Wireless and Magmic Games. Bplay is a division of the mobile game developer and publisher Magmic Games.

With hundreds of ringtones, themes, images and mobile games, BPlay is at the forefront of entertainment products for BlackBerry. "Hands-On Mobile is one of the top mobile entertainment companies housing some of the most recognized brands in the world and we are excited to launch their products into our distribution network covering wireless telecommunication carriers in 30 countries," said BPlay's Nicholas Reichenbach.

"As the preeminent BlackBerry entertainment company in the market, Bplay is uniquely suited to bring our best-in-class mobile entertainment products to the BlackBerry community, worldwide" commented Jonathan Sacks, CEO of Hands-On Mobile.

Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. The Hands-On content catalog includes BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services subscription products.