The American bank will pull its app from the Store

Aug 24, 2017 06:30 GMT  ·  By

It’s no longer a surprise that app developers abandon Windows phones, but it’s still painful news whenever an important company decides to do it.

Today, Wells Fargo started notifying customers that the Windows phone version of its mobile app would be pulled in October, as the company no longer plans to support the platform. No reasons were given, but it’s not hard to figure out that it’s all happening because not even Microsoft seems to be investing in mobile, and developers and users alike are migrating to Android and iOS.

Just like everyone else waving goodbye to Windows phones, Wells Fargo recommends users to turn to their browsers and point them to the official website, which has already been optimized for mobile devices and can provide an experience similar to the one offered by the app.

“To focus on delivering exceptional digital experiences that our clients use the most, starting October 24, 2017, we will no longer support the Wells Fargo Mobile App for Windows phone. We regret any inconvenience this may cause,” the company says in its message for customers.

“For fast and easy access to your accounts, you can continue to visit wellsfargo.com from your smartphone’s browser. Wellsfargo.com is optimized for use on your smartphone and provides a mobile-friendly experience.”

What’s next for Windows phones?

As for the future of Windows phones, nothing is certain right now, but all signs seem to point to a demise of the platform, despite Microsoft expressing its commitment to mobile on every single occasion.

While Windows 10 PCs are projected to receive a major update next month when Microsoft releases the Fall Creators Update, Windows 10 Mobile devices would only get a so-called feature2 update, which includes only small improvements and general fixes, with almost no new feature.

What happens after this point is yet to be determined, but more news in this regard should be provided in the coming weeks after Microsoft finalizes the feature2 update.