14 DAY TRIAL // Mobile ad service provider AdMob has released the mobile metrics and analysis for the month ending 30 April 2009. AdMob serves Graphical Banner and Text Link ads on mobile web pages for more than 6,000 publishers.
“Today we released the April 2009 AdMob Mobile Metrics Report, our monthly look at the traffic flowing through our network,” Mike F., Product Marketing, AdMob, says. “For the first time, we have included data from third party sources in order to help address the following questions – how does AdMob data compare to the number of handsets sold, and how does usage of mobile Web sites compare to usage of HTML sites from mobile devices?.” According to TheBoyGeniusReport, key points from AdMob’s press release include the following: · While Gartner estimated global smartphone sales represented 12 percent of total device sales in 2008, 35 percent of AdMob’s worldwide ad requests in April 2009 came from smartphones. This means that smartphones accounted for nearly 3 times more usage than their relative market share. · The iPhone OS had 8 percent of the smartphone market, but generated 43 percent of mobile Web requests and 65 percent of HTML usage. · The Android OS share of the smartphone market was less than 1 percent, but generated 3 percent of mobile Web requests and 9 percent of HTML usage. · The Symbian OS had 52 percent of the smartphone market, but generated only 36 percent of mobile Web usage and 7 percent of HTML usage. · Usage of mobile Web sites greatly outpaces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS). · 24 percent of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.
AdMob has served more than 80 billion ads since the platform was launched more than three years ago. AdMob leverages handset and operator data for each ad served. These elements enable demographic, device, and operator targeting for advertisers.