The chief apologized for the company’s initial response

May 1, 2017 10:34 GMT  ·  By

Huawei’s latest flagship smartphones, the P10 and P10 Plus, have been under fire recently, after some users complained about the internal memory performance. Huawei responded to the whole matter in an “arrogant” way, according to its chief.

Huawei’s Chief Executive Officer Richard Yu took to China’s biggest social media platform, Weibo, to apologize for the company’s initial “arrogant” response. He also revealed a number of measures that the company intends to implement in order to deal with the matter, according to a report.

When Huawei marketed the P10 and P10 Plus, the company stated that the new smartphones come with UFS 2.1 storage and LPDDR4 RAM, but some customers noticed that their units featured LPRDDR3 RAM and UFS 2.0 or eMMC 5.1.

The latter are slower than their successor models, and Huawei has previously stated that it stands behind its suppliers, and user experience shouldn’t be impaired, as necessary adjustments were made. Still, benchmark tests did show that performance depended on the type of memory chips inside the two phones.

Huawei intends to address customer issues head on

But in a recent email sent to employees, Huawei’s chief Richard Yu stated that the whole matter was a “wake-up call,” showing that the company needs to reassess the way it handles flagship smartphones.

Yu has also revealed that Huawei intends to establish a “Customer Listening Taskforce” with the sole purpose of analyzing feedback and complaints from customers, as well as visiting brick-and-mortar stores, Huawei service centers and retail locations of various partners to interact with customers and attempt to solve any issues that they might have with Huawei smartphones.

In addition, Yu intends to take control of Huawei’s Consumer Business Group and bring major improvements to the firm’s relationship with customers. Sadly, the chief didn’t reveal whether Huawei P10 and P10 Plus owners would be compensated in any way for memory-related issues, but most certainly more details will be made available soon, as Huawei is working on coming up with the best strategy to handle the whole controversy.