14 DAY TRIAL // adidas, the renown designer, developer and marketer of athletic footwear, apparel and accessories, proudly announces its adidas miCoach application for iPhone and Blackberry smartphones. The application is a complex personal coach, that features sports-specific training programs designed to coach sports and fitness enthusiasts, amateurs and professionals alike.
The miCoach application requires a built-in GPS receiver for some of its features. The software is using the GPS for active real-time pace-based coaching and location tracking. The developer also introduced six new specific conditioning programs for sports like, basketball, football, running, soccer, and tennis, but also a specific program for staying fit.
"The introduction of the miCoach app and sports-specific training plans was the natural next step to bring miCoach to an even wider audience. At adidas we work with the world's best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals," says Bernd Wahler, Chief Marketing Officer of adidas Sport Performance. "Our service approach is unique and sets new standards in terms of personalization in the entire sporting goods industry."
adidas put some work into this and managed to gather some of the world's finest coaches, athletes and teams when they developed the application. In addition, the developer worked with FC Bayern Munich, AC Milan soccer teams, as well as athletes like Reggie Bush and Jessica Ennis.
"Coaching is essential to improving as an athlete – no matter what your sport. Whatever your goal is, a coach can help you improve. miCoach has a plan designed specifically to make you faster in football. You don't get faster by just running long distances, or running sprints, it takes interval training specifically designed to optimise football performance and miCoach provides a pretty cool plan to make you a better you," commented Reggie Bush.
Some of the main highlights of the application include: Syncs to miCoach.com to save and view detailed analysis of your workouts; Measures your distance, pace, calories burned, and elapsed time; Get daily planned workouts and coaching feedback delivered to your phone; Outdoor/indoor workout modes; Easy access to your music during your workout; Tracks your shoe usage with wear alerts; Highly customizable audible alerts.
miCoach is compatible with Blackberry OS and iPhone OS 3.1.2 or later and can be downloaded for free through Blackberry App World and Apple's AppStore.
