14 DAY TRIAL // The most recent ad from Volvo tops the latest two by featuring a truck driving over a man's head.
The advert made me incredibly uneasy when I saw a man buried in sand up to his neck. His head was sticking up and I knew what was going to happen – a truck would be driven on top of it.
The trick proves that the four-axle rig will not run into any issues as there is plenty of space underneath it.
The man that has volunteered for this experiment introduces himself as Roland Svensson, an alleged Volvo Trucks technician.
In a different commercial, Volvo marketing people have let a hamster take the wheel of a truck. Another advert features the Volvo Trucks CEO presenting the company products while suspended in mid-air.