14 DAY TRIAL // While Samsung, LG and Sony are proud to hold half of the worldwide LCD market, VIZIO seems to have achieved prominence as far as TV shipments are concerned, at least on the US market.
Apparently, VIZIO succeeded in dominating the US TV market, outselling its closest competitor by 176,000 more TVs in north America.
This left it with a share of 30 percent, which was achieved thanks to a 15 percent growth compared to the previous quarter and 30 percent over the same period of 2009.
“Third quarter has been a groundbreaking time for VIZIO and an excellent demonstration of our commitment to creating innovative technologies,” stated Randy Waynick, Chief Sales Officer, VIZIO.
“Customers have embraced our higher performance product lineup and carried over their brand loyalty to our Beyond TV products, making VIZIO products like SoundBars and Blu-ray players best sellers as well.”
"VIZIO rose to #1 in total LCD TV shipments in North America during Q3 2010 with a 16.8% market share,” stated Paul Gagnon, Director of North American TV Research at DisplaySearch.
“VIZIO accomplished this by posting a 30% year-over-year increase in shipments, outpacing an industry that was flat in Q3. In addition, VIZIO became the #1 brand on a shipment basis for LED backlit LCD TVs, a rapidly growing premium segment of the TV market, with almost 30% of the market,” he added.
“VIZIO ranked #1 in the US LCD TV market in Q310 because of increased consumer acceptance of the brand, aggressive pricing and support for newer features such as LED backlighting and Internet connectivity," said Riddhi Patel, Principal Analyst, Television Systems, for the market research firm, iSuppli Corp., El Segundo, Calif.
The TruLED and RazorLED products were the ones that most drove the marketing performance, though the 6-time award winning XVT lineup with VIZIO Internet Apps (VIA) also jumped in sales, and the same can be said about the Beyond TV category.