14 DAY TRIAL // With liquid crystal displays having become the main presence on all segments of the display market, shipments are expected to reach many hundreds of millions, and LCD TVs alone should go as high as 220 million.
With the Full HD image quality becoming mainstream and with 3D movies and TV broadcasts emerging, the display market seems to have entered a new evolutionary stage of sorts.
The LCD TV segment in particular appears to be on track to scoring many sales this year, and the top three makers of such displays intend to make the best of it.
In fact, Samsung Electronics, along with LG Electronics and Sony, are expected to cover about half of the total LCD TV market.
According to Digitmes' most recent report on this subject, the global LCD TV market will reach about 220 million units, of which roughly half will be delivered by the aforementioned three players.
Samsung managed to ship about 29 million units in 2009 and expects to deliver 35 million units by the end of the ongoing year.
LG was second, with 16 million sales last year and 23 million projected units for 2010, while Sony was third with 15 million in 2009 and 21 projected sales in 2010.
Now, however, it appears that these companies will outperform their estimates by a fair margin, or so the aforementioned report seems to suggest.
Samsung will supposedly manage a figure of 45 million, while LG and Sony will more or less be tied at 35 million each.
As for what other vendors will accomplish, Toshiba, Philips and Sharp all have targets of 11-18 million.
All in all, the fight over the top positions as world-class suppliers of LCD TVs, at least as far as the second and third places go, might turn out to be tighter than originally anticipated.