British Advertising Standards Authority concluded that the ad was misleading

Apr 25, 2013 12:15 GMT  ·  By

This past April 24, Donald Trump's anti-wind farm ad was officially banned in Scotland on account of its being misleading.

The ad, made available to you in the picture accompanying this article, suggested that the construction of wind farms in Scotland would translate into local landscapes being altogether destroyed.

Donald Trump's decision to run this ad in Dundee’s Courier and Aberdeen’s Press newspapers is not the billionaire's first attempt to halt the construction of wind farms on Scotland's coastline.

In fact, it was only a few weeks ago when the news that an offshore wind farm would be built in Aberdeen Bay caused Donald Trump to make the following statements:

“This was a purely political decision. As dictated by Alex Salmond, a man whose obsession with obsolete wind technology will destroy the magnificence and beauty of Scotland. Likewise, tourism, Scotland’s biggest industry, will be ruined.”

At that time, the tycoon promised to do everything in his power to keep this project from being implemented.

Judging by the ad he ran in said newspapers, he is ready and willing to stand by his promises.

Still, the British Advertising Standards Authority saw fit to label Donald Trump's ad as misleading on account of its showing a picture of wind farms in the United States in order to make a case about how such turbines would affect Scotland.

The organization also considered that the claim that “Tourism will suffer and the beauty of your country is in jeopardy” was unsubstantiated and therefore misleading.

“We considered that the image, alongside the claim 'Tourism will suffer and the beauty of your country is in jeopardy', implied that the wind turbines overlooking an American freeway was representative of a proposed wind farm in Scotland. In the absence of evidence to demonstrate that was the case we concluded that it was misleading,” the British Advertising Standards Authority wrote on its website.

“The ad must not appear again in its current form. We told Trump International Golf Club Scotland Ltd not to make claims unless they could be substantiated with robust evidence and not to use misleadingly imagery,” they added.

It is to be expected that Donald Trump will soon come up with a new way to protest this green-oriented project.