14 DAY TRIAL // Total Nonstop Action (TNA) Wrestling announced it has signed an exclusive mobile content deal with digital entertainment company New Motion that includes multimedia integration with Spike TV's TNA iMPACT!, pay-per-view and live events.
Under the agreement, New Motion gains exclusive North American rights to develop and promote TNA branded mobile content, including alerts, blogs, wallpapers, ringtones, fan clubs and fan polling. Also, New Motion's mobile offering will be integrated into TNA shows, web presence, and other TNA promotions. Other aspects covered by the deal include event visibility - with ring and arena signage, on-air announcements, and live fan voting during TNA events and broadcasts.
"We're excited to partner ourselves with New Motion, a company that will allow TNA Wrestling to communicate and interact with our fans in ways never before seen in professional wrestling," said TNA president Dixie Carter. "Like our innovative wrestling product, TNA and New Motion will offer cutting edge opportunities for our fans to integrate themselves into the matchups and storylines through mobile technology. This exciting new venture is another step in building an even closer bridge between TNA and its fans."
TNA Wrestling was launched in 2002 and has emerged as one of the fastest growing sports/entertainment franchises. TNA's roster includes some of the most famous stars in today's wrestling including Sting, Christian Cage, The Latin American Exchange, Kurt Angle, Raven, AJ Styles, Rhino, Team 3D, Abyss, Christopher Daniels, the TNA Knockout babes and others.
"TNA has an extremely active and growing fan base. We look forward to working with the TNA team to bring their fans diversified and feature-rich mobile content," said Burton Katz, chief executive officer of New Motion.