14 DAY TRIAL // Motorola and Sprint announced the upcoming availability of the RED MOTORAZR V3m, a new mobile phone designed exclusively to support (RED), an initiative founded by Bono and Bobby Shriver to raise awareness and money for The Global Fund. The Global Fund is an innovative public-private partnership created to finance a dramatic turnaround in the fight against AIDS in Africa with an emphasis on women and children.
As the exclusive wireless partner for RED, Motorola is developing products to help fight HIV/AIDS in Africa. The RED MOTORAZR is the first in a series of products in the U.S. to benefit The Global Fund. Both Motorola and Sprint will contribute directly to the fund with each RED MOTORAZR sold at Sprint.
"Motorola is honored to be associated with (RED), The Global Fund and now Sprint in the drive to help those in Africa affected by HIV/AIDS," said Ron Garriques, president of Motorola Mobile Devices. "Together, we are literally placing in people's hands the opportunity to get involved in a meaningful way."
"We are delighted to offer our customers RED MOTORAZR as a way to make a difference in this very important effort," said Mark Schweitzer, chief marketing officer for Sprint. "With the exclusive content available from Sprint, including live television, NFL Mobile and Sprint Music Store, purchasing the RED MOTORAZR is an easy way to help in the fight against HIV/AIDS."
Motorola's support for (RED) includes the launch of Studio RED (www.motorola.com/red), that keeps consumers up-to-date on Motorola activities with (RED), purchase benefits and rewards. It also offers exclusive content, including limited-edition wallpaper, ringtones and video casts.