14 DAY TRIAL // Sony has been a very troubled company lately, as, with the problems it has been encountering with the decreasing sales of electronics, like HDTVs or cameras, it was forced to make some big staff reductions. But the gaming business still seems to be going pretty well, despite the fact that the flagship PlayStation 3 console has been coming in on the last spot in sales charts for quite some time, after the Nintendo Wii and Xbox 360.
But such a thing doesn't bother the Japanese company, at least according to Sony Computer Entertainment America's Senior VP of Marketing, Peter Dille, who talked with GameDaily about the results that the big black console has been experiencing for some time now. He went on to say that his company and product were very successful because they had a profit goal to reach, not a market share one, as opposed to rival companies Nintendo and Microsoft.
“I think it's already well publicized that we have a very clear objective from our parent, Sony Corp., that we're to focus on a profit objective, and with those marching orders it limits the playbook when it comes to pricing and promotion. Our competition had a very aggressive pricing strategy, but they also were packing two, three, four games in with the unit weekend to weekend with different retailers, and that costs a lot of money. So we had a profit goal and they had a market share goal.”
So there you have it, Sony is quite content with coming in last, as long as the PlayStation 3 is still making a decent profit with the sales it has recorded. This might also mean that, while sales are keeping at a medium rate, the much debated price cut won't be incoming for some time now, or at least until the sales really start going down.