Nov 25, 2010 10:03 GMT  ·  By

Premium, pay-per-view movie streaming services designed specifically for online distribution via supported HDTVs and accessories seem to be on the rise, with Sony's “Video On Demand powered by Qriocity” just making its grand debut in Europe as we speak. “Video On Demand powered by Qriocity” is a pay-per-view movie streaming service that allows film fans to rent hundreds of movies, including the latest releases and films from local studios, straight to their Sony 2010 network-enabled BRAVIA TV, Blu-ray Disc player, or Blu-ray Disc Home Theater system. Designed to be simple, intuitive and easy to use, “Video On Demand powered by Qriocity” is a nice-looking, simple and fast virtual movie store that is available across connected Sony devices, allowing consumers to browse, search, preview and select movies with a single click of the remote control. Film lovers can now instantly rent from a growing library of hundreds of Hollywood blockbusters from Twentieth Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal International Television Distribution, and Warner Bros. Digital Distribution, as well as films from local studios. The “Video On Demand powered by Qriocity” play list includes new releases as well as a wide variety of favourites, classic movies and local language movies, many of which are available in both Standard Definition (SD) and High Definition (HD). After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like. Rental prices for SD content start from £2.49 (€2.99) for library content and £3.49 (€3.99) for new releases, while HD content start respectively from £3.49 (€3.99) and £4.49 (€4.99). Unfortunately, the service won't reach the whole Europe just yet, since it will only be available in France, Germany, Italy, Spain and the UK, for the time being.