14 DAY TRIAL // There are a lot of PlayStation and Sony fans out there. They can brag about owning every type of product the Japanese company has ever made, and are devoted to purchasing every piece of merchandise related to either the consoles, electronics or games that Sony produces, but it seems that they will need to start saving up for new stuff soon.
The Japanese company has just announced that it has partnered with Target Entertainment in order for the latter to manage all IPs belonging to Sony. From the PlayStation brand to the first- and second-party games created by the company, this will translate in a wide variety of objects bearing brands like LittleBigPlanet, MotorStorm or Killzone. The products, according to the press release, will range from “clothes and toys to stationery, housewares and gifts.”
“Many of Sony Computer Entertainment’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet,” SCEE’s licensing and peripherals manager Stephanie Freeman stated. “We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully.”
The excitement about the new partnership was shared by Helen Howells, Target’s global brand director, who revealed, “To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience.”
So, PlayStation fans, get ready to be flooded with new and intriguing merchandise related to your favorite company and console brand. Hopefully, this won't translate into some tacky objects but rather into things people might buy and actually enjoy.