14 DAY TRIAL // Low-end and middle-ranged mobile phones count for a considerable part of the profit for many handset producers. Sony Ericsson will release a new line of such affordable devices as to respond to the needs of a broader audience.
Sony Ericsson has been well known until now especially due to its Cybershot and Walkman line of phone models. Both of these came with extremely evolved performances and managed to bring solutions either for high quality captures or highly evolved music experiences. Moreover, the company has released several limited editions of their handsets, as to make them special devices that people just need to own in order to make a statement.
Nokia, on the other hand, has managed to make a name for itself as a world leading mobile phone manufacturer especially due to its low-end and middle-ranged devices which have been sold in less developed countries. Sony Ericsson is now looking for the same type of success and focuses on developing solutions for making low costs and efficient solutions meet on common grounds.
"We want to be in the top three for mobile phones in the short to medium term", said Husni El Assi, general manager of Sony Ericsson Middle East and North Africa. "To reach that, we have been working on strengthening our entry portfolio", he further said.
These mobile phones will be sold especially in the Middle East and in African markets, where countries are developing and are currently discovering the basic benefits of the mobile technology. Entry level products are in these countries the most appreciated products and make up most of the sold units.
Sony Ericsson has high hopes from this new change in strategy, as to jump from the fourth place in worldwide sales onto the second in the next few years, ahead of Motorola and Samsung, but after Nokia.