14 DAY TRIAL // According to the November 2009 AdMob Mobile Metrics Report, throughout 2009, smartphones have become more commonly used for Internet traffic, and the same applies to the Wi-Fi connectivity. When it comes to mobile Web and application requests, the report shows that smartphones have seen a great growth, reaching 48 percent of the total number of requests, up form the 31 percent they accounted for in November 2008.
At the same time, AdMob also shows that 24 percent of the requests registered in the United States came over a Wi-Fi network during November 2009, also a great increase when compared to the 8 percent requests over Wi-Fi registered in November 2008. The growth is also driven by the emergence of a new series of device that can connect to the Internet over Wi-Fi, although they are not smartphones, including iPod touch, Sony PlayStation Portable (PSP), and Nintendo Dsi.
Some other findings of the report include: - 55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier. - The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid. - 36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi. - The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices. - Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009. - 88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.
According to the report, the number of unique iPhone and iPod touch users has seen a much faster growth outside the US since January 2009. 50 percent of these users were outside the US in November 2009, registering a 39 percent increase when compared to January. Moreover, AdMob shows that the iPhone has seen the highest growth in markets like Japan, France, and Australia.
Android has also seen growth this year, especially in the second half, when a larger number of devices running under the platform was launched. HTC Dream (G1) generated 92 percent of the total Android traffic six months ago, yet it only accounted for 37 percent of requests in November. ”The Motorola Droid, HTC Magic, and HTC Hero generated 22 percent, 21 percent and nine percent of Android requests worldwide in November 2009, respectively,” the report further shows.