14 DAY TRIAL // Simplify Media, the creator of several iPhone applications, has posted “an important announcement” on its blog, revealing the company’s plans to move in a new direction. Leaving the iPhone platform behind, the company has cleared its agenda of the applications it has developed for the iPhone OS and, implicitly, pulled them from the Apple App Store. Simplify Media’s applications allowed users to access their media remotely.
A piece over at the Simplify Media weblog says, “After developing the technology behind Simplify Media for over 4 years, it is time for us to take it in a new direction. In order to focus on this transition, we will no longer be offering the current software to new users. Today we are removing the Simplify iPhone applications from the App Store, and new account creation will be disabled shortly after that. However, existing Simplify accounts and clients will continue to work fine.”
To clear the air of any speculation, the poster refrains themselves from sharing any of the company’s future plans, but does claim that Simplify Media “[hopes] to be able to announce the re-launch of the technology soon. In the meantime, we will continue to operate the existing service for at least the next 3 months.” “Many thanks to those of you who have supported us and helped us improve Simplify over the last few years! We hope you will enjoy its future incarnations as well,” they stress.
Simplify Media promises that existing account holders will be able to continue to use the service and software to access their own music and photos, and that the studio will continue to operate the service for at least the following three months. As far as tech support is concerned, “Our support plan is under review, but no change is being made at this time, so email support and web support documentation are still available,” the last line of text from the piece reads.
Softpedia note
Softpedia can’t help but speculate that someone at Apple may have found something wrong with Simplify Media’s software, or that the developer simply got tired of some of the policies surrounding the iPhone Developer Program and App Store. If so, Simplify Media has got its diplomatic game on, whereas upset developers generally take their stories online for the whole world to see Apple as the bad guy.