14 DAY TRIAL // Leading mobile discovery company Shazam has just announced that it managed to pass the 100 million users mark. According to the company it managed to add the last 25 million users during the past six months alone. At the same time, the company notes that it expanded its features beyond the music area, so as to enable users interact with broadcast media and advertising.
“When Shazam launched creating the mobile music discovery category, we couldn’t have imagined that over 100 million people in 200 countries would be using our service, or that Shazamers would be actively interacting with television programmes and advertising,” said Andrew Fisher, Shazam’s CEO.
“Shazam’s growing popularity and ubiquity has established our leadership position as the best way for consumers across the globe to discover, engage with and share new content via their mobile phones.”
Through its expertise, Shazam offers users the possibility to discover content and purchase products, or to share their discoveries with friends and family, all via the mobile phones in their hands.
At the same time, the company's Shazam Audio Recognition Advertising (SARA) program enabled it to partner with major broadcast networks such as NBC Universal and HBO, or with major consumer brands, including Levi’s Dockers and Lynx.
As soon as one sees the Shazam logo on screen, he / she can “Shazam the television programme or commercial,” so as to be able to interact with special programming content, to buy products, and do more.
Shazam was launched ten years ago as the first mobile specific discovery service in the world, but it has evolved into an App phenomenon, the company notes. It already received various recognitions for its achievements.
“Shazam has become a key facilitator of consumer access to their music of choice; more than that, it has demonstrated that its role as a mobile customer acquisition vehicle for the music industry is transferable to enable high levels of direct response activity across content in general,” says Windsor Holden, Principal Analyst at Juniper Research.