14 DAY TRIAL // Samsung has just announced that it partnered with RealD in order to develop a new 3D display technology, called RDZ, that offers full resolution high definition 3D video and is compatible with the glasses used in Real 3D venues.
Compared to other 3D technologies employed by 3DTV manufacturers, RDZ screens are able to display 2D images (such as on-screen menus) without any drop in quality while also delivering the same viewing angles for 3D as well as for 2D content.
For this to succeed, the LCD based RDZ 3D display technology is integrated on the LCD panel and actively syncs with the left and right eye images to offer Full HD 3D video.
“RealD is focused on delivering a premium 3D experience on screens of all sizes, from motion picture theatres to consumer electronics, and we look forward to working with Samsung LCD to develop this new 3D display technology,” said Bob Mayson, president of Consumer Electronics at RealD.
“Patterned-retarder based 3D TV’s today reduce 3D video resolution by half for compatibility with passive 3D eyewear.
Conversely, RDZ 3D displays deliver a full resolution high definition 3D experience through an active switching LCD panel that can be viewed with the same eyewear used in RealD-equipped theatres and do not compromise 2D image quality,” concluded the company's rep.
The RealD technology is used for projecting films in 3D, its customers including Fortune 500 companies, theme parks and education centers, RealD also entering an exclusive agreement with Sony to provide the technology necessary for displaying 3D movies in Sony's upcoming 4K projector line.
Sadly, the press release doesn't state when the first 3DTVs to use RDZ displays make it out to the market, but Samsung and RealD plan to showcase this technology later this week at the CES 2011 fare.