14 DAY TRIAL // Wireless carrier Sprint has just announced the kick off of a new ad campaign for one of the most appealing handsets on its airwaves, the Samsung Epic 4G, called “Epic Mini Movies.”
What we're looking at here includes a series of short movies that “take stereotypical 'epic' moments from various movie genres” and put a twist on them so as to highlight the multimedia features of Samsung Epic 4G.
The new, unique Epic Mini Movies come from Sprint and its agency Goodby, Silverstein & Partners, and cover several areas, including the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain.
The carrier also announced that the new advertising campaign will be pushed into the wild across several formats, including TV, print, online and out of home.
These movies are meant not only to show, that the mobile phone is capable of providing users with a great experience when viewing video clips on it, while providing inspiration for user-generated content.
“This campaign is designed to engage consumers and highlight the entertainment capabilities of Samsung Epic 4G and how using Samsung Media Hub on the Sprint 4G network allows for faster downloads than any other carrier can provide,” said Mike Goff, Sprint vice president-Corporate Marketing.
“We’re inviting our customers to participate and create content that people will want to share. With Samsung Epic 4G’s beautiful display and an enhanced entertainment experience thanks to Sprint 4G, the campaign highlights why it is the ultimate phone for high-quality entertainment on the go.”
According to Sprint, the new campaign is also aimed at offering a glimpse at some of the main features of the new device, such as the possibility to download files at 4G speeds, and more.
The smartphone comes with dual cameras, with Wi-Fi connectivity options, mobile hotspot capabilities, a slide-out QWERTY keyboard, and with a large Super AMOLED touch-screen display for an enhanced viewing experience.
“Samsung Epic 4G is the only 4G smartphone to offer three fast and easy ways to enter text onto the device – a slide-out full QWERTY keyboard, virtual keyboard, and Swype technology, which allows users to input text faster and more intuitively with one continuous finger motion across the virtual keyboard,” Sprint notes.
Samsung Epic 4G comes with support for Samsung Media Hub, which is an easy-to-use mobile video store where users can find films and TV programming that launched recently.
Those of you who would like to view the Epic Mini Movies should go to www.sprint.com/epic.
