14 DAY TRIAL // The Cooler Cleanse is a detox program that consists of beverages and / or raw foods available to all residents of New York City. For a daily fee, all those looking to detox and lose some weight have the products delivered straight to their doorstep, in what is meant to be a one-of-a-kind program that boosts both health and confidence. Salma Hayek, a longtime fan of the diet, has become the official spokesperson of Cooler Cleanse, she confirms for Us Weekly (story via here).
Hayek has long voiced her support for the program, saying she’d often go on it in preparation for a movie role that required her to be in top shape, as we also noted back in March. With this in mind, it’s a wonder it actually took so long for her to become the face of the program – which, as she puts it, is not all about losing weight but also about feeling good and getting back to excellent health.
“‘I’ve been doing juice cleanses for 15 years,’ she tells Us. Now the star has teamed up with pal and professional juicer Eric Helm to create Cooler Cleanse, a three- or five-day juice detox delivery program. ($58 a day) Detoxers consume less than 1,200 calories a day in six drinks, including almond milk and watermelon-lime. ‘I always lose weight,’ says Hayek, who does light yoga during a detox. But the benefits go beyond slimming,” Us Weekly writes in its latest print issue.
Besides losing the dreaded extra pounds, the Cooler Cleanse detox programs also helps with boosting energy and improving health. However, nutritionists may disagree with that, especially since the recommended daily intake of calories sits at around 2,000 for a woman, with 1,400 being considered the lower limit of starvation. “‘You’ll have renewed energy,’ says Helm, owner of NYC’s Juice Generation. Adds Hayek, ‘My skin glows when I finish day three. And it inspires me to think about what I put in my body’,” the aforementioned glossy further writes.
The discussion on whether juice cleanses are healthy or not, let alone efficient in the long run, has been going back and forth between nutritionists and those who endorse them for too long. Regardless of what celebrities are saying, health experts are holding their ground: ruling out entire food groups and putting oneself on a liquid diet only can’t possibly be healthy in the long run, just as it can’t lead to sustainable weight loss.
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