14 DAY TRIAL // Though nutritionists warn of the dangers of cleansing diets, many of which consist of nothing but a glass of juice or some other similar concoction, Cooler Cleanse, with a lot of help from Salma Hayek, has come up with the perfect program. Cooler Cleanse offers a range of juices and raw foods meant to kick-start the organism, which it delivers to all residents of New York City.
Unlike other cleanse programs, the Cooler Cleanse promises to offer a solution that has been approved by nutritionists and tested by both men and women. Salma Hayek, for one, has been using it for many years, having the freshly pressed juices delivered (flown in) to Los Angeles every time she had to put in an appearance, be it on TV or on the red carpet. None of the programs offered (the 3-Day Cleanse, the 5-Day Cleanse, the Raw Cooler) target weight loss.
“Since 1999, Eric Helms, founder of Juice Generation, has offered the ultimate juicing experience in New York City. In 2008, he received a very specific challenge from friend and fellow juicing devotee Salma Hayek. She asked him to custom-blend the perfect detoxifying drinks: raw, nutrition-packed juices that would improve her cleanses to make them as effective – and enjoyable – as possible. Using his top-of-the-line hydraulic press, Eric created a rich array of nutritious concoctions from organic, sustainably grown produce. Salma taste-tested and reviewed them all. The process took months as what started as a friendly challenge evolved into a dynamic collaboration to create their dream line-up of detox drinks,” it is being said on the Cooler Cleanse website.
“Cooler Cleanse is a juice detox you do while living your everyday life. Following the program is simple. You replace your three regular meals with our six delicious, fresh-pressed juices delivered to your door in an easy-to-carry cooler. You cut out the snacks and stimulants like alcohol and caffeine, and drink plenty of water. You take care of yourself and get plenty of rest. You can add in optimal activities like moderate exercise to help the process. Then you let your body do the work. Freed of the burden of digesting solid food and supported with the nutrients it needs from our vital ‘living food’ juices, your body gently and safely begins to shed excess, clear our imbalances and discover new energy. It’s a functional, common sense approach to building good health and radiant beauty from the inside out,” it is further said.
As also noted above, none of the programs from Cooler Cleanse target weight loss specifically, but rather a total and complete cleanse of the body to allow it to be fully “operational” afterwards. Those interested (and living in New York) must also be ready to pay $58 a day for the juices and $62 a day for the raw food program.