14 DAY TRIAL // Looks like Sony still is the judge's favorite gaming console manufacturer, as the Japan-based company has received an Emmy awards for their latest creation, the PlayStation 3 wireless controller, SIXAXIS. This award from the National Academy of Television Arts and Sciences comes just after Sony announced that they have shipped one million PS3 units to North American retailers.
The SIXAXIS received this award in this year's CES (event which is currently undergoing in Vegas), along with other awards: CES Best of Innovations Awards for 2007, PC World's 20 Most Innovative Products Award, Sound and Vision's Editor Choice Award and Digital Innovation Award from the Digital Entertainment Group as GamesIndustry.biz reports.
Jack Tretton, CEO of Sony Computer Entertainment America is very much delighted with the awards and the company's shipment target: "The overwhelming consumer demand and critical acclaim for PS3 is testament of the platform's strength and the industry's desire for a true next-generation entertainment system". He also added that the full potential of their machine is yet to be discovered. Tretton explains that so far, we have seen only a part of the PS3's capabilities, and the rest is yet to come in 2007.
The SIXAXIS controller is not best known for its innovative design, but for its motion sensing technology, which can be used for detecting natural, real-time movements. At first, it was unveiled having a boomerang-like design, but the final retail version came out looking exactly like a regular DualShock controller.