14 DAY TRIAL // SEGA Sammy, the Japanese company that is involved with both video game publishing and arcade operation, has announced that it has seen a loss of the first fiscal quarter of the year, which ended on June 30.
The consumer business division of the company, which includes video games but also toys sales, has seen an overall value of 16.2 billion Yen, which is the equivalent of 207.2 million dollars, down by more than 22 percent when compared to the same period of last year.
The loss for the entire company has reached 2.2 billion Yen, a little over 28 million dollars, which is a disappointment when looking at the same period of last year, when the company managed a profit.
SEGA says that Japanese sales of video games have remained “solid” despite the combination of earthquake and tsunami that affected the nation, with 700,000 games sold during the quarter.
But both European and North American sales were sluggish, with 600,000 and respectively a little over one million sold during the same period.
SEGA has not said which video games performed best during this period on the various markets.
The publisher says that it is working hard to reposition in order to adapt to the increasing importance of mobile market, saying “demand for new content geared to social networking service and smartphone is expanding.”
It has announced that Kingdom Conquest, which is launched on iOS devices, has been downloaded more than 1.3 million times and has created solid revenue.
Recently SEGA and The Creative Assembly have launched another piece of downloadable content for Total War: Shogun 2, the strategy game set in medieval Japan.
SEGA has quite a busy launch line up, including: Crush 3D, Shinobi, Rise of Nightmares, House of the Dead: Overkill, Mario & Sonic at the London 2012 Olympic Games, Renegade Ops and Sonic Generations.