14 DAY TRIAL // Guitar Hero III publisher RedOctane and NAMM, the trade association of the international music products industry, aim to encourage virtual rockers to pick real guitars as well. So all Guitar Hero fans will now have a real chance to experience the joy of making music and, who knows, maybe even become sometime in the future part of the band that will have its songs featured in the game.
This partnership is a result of NAMM's campaign "Wanna play?" and it is based on the fact that guitar instructors claim that their business is actually booming because of Guitar Hero. The links between wannaplaymusic.com, RedOctane.com and GuitarHero.com will enable music enthusiasts and gamers alike to explore the variety of ways they can get involved with playing real and virtual guitars.
"This initiative is a natural way to share the power and energy of recreational music making with an audience that is showing a desire to play a musical instrument," said Joe Lamond, president and CEO, NAMM. "A recent NAMM Gallup poll showed that 82 percent of Americans who don't play a musical instrument wish that they did. Our partnership with Guitar Hero will demonstrate a fun progression from playing an interactive game with roots in music to learning how to play an instrument for real."
So now you have a real chance to start dreaming that playing video games could finally turn you into a world famous star or, at least, change your parents' opinion about video games for real. And everything you need is the desire to succeed, since everything else is taken care of: NAMM retailers nationwide will also host Guitar Hero III: Legends of Rock kiosks, even sponsoring Guitar Hero competitions that offer prizes like musical instruments, lessons and the honor of being crowned the local in-store Guitar Hero champion. So Rock on!