14 DAY TRIAL // Finnish mobile phone maker Nokia recently announced the signing of a new global music partnership with the Island Def Jam Music Group (IDJMG) and Universal Music Group International (UMGI). The unveiling of the new initiative, called Nokia Play 2010, coincides with the availability of the company's Nokia X6 Comes With Music handset, which delivers the company's “all-you-can-eat-music” offering to users.
According to Nokia, the new partnership is aimed at providing users with exclusive music content, and will include the launch of Rihanna's new album, Rated R, “via an exclusive live, streamed concert and simultaneous listening parties in multiple locations around the globe on November 16 2009.” The concert will include the performing of new tracks on the album, and will be streamed live from London, the company also noted. More details can be found here.
“Nokia is extremely excited to collaborate with Island Def Jam and Rihanna to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe. History will be made on November 16th when Rihanna performs for a global audience via Nokia's live streamed concert to officially mark the launch of her much anticipated new album,” stated Liz Schimel, Head of Global Music, Nokia.
The handset vendor also noted that the event would be broadcast via some of the latest available technology solutions that IDJMG, UMGI and Nokia would take advantage of. Those who want to participate in the event from Nokia Music Stores will be able to do so free of charge. In addition, an exclusive version of Rated R will be available for download for Nokia Comes With Music customers.
“We are thrilled to join forces with Nokia for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way,” said Steve Bartels, President & COO, Island Def Jam Music Group. “Alongside our chairman L.A. Reid, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, Rihanna is the perfect artist to launch this groundbreaking initiative.”