14 DAY TRIAL // Nintendo is one of the most popular companies out there, having a wide and numerous fan base that will buy anything the Japanese company attaches its name to. Such was the case with their latest gaming device, the Nintendo Wii, which broke all sales records and is the current console leader, leaving Sony with its PlayStation 3 and Microsoft with its Xbox 360 fighting for second place.
So popular is the small and white console that even after two years since its launch in 2006, the console is still selling strong, with store shelves emptying immediately after the console is available. This restrained availability has made some consumers very angry, especially around the holiday seasons, when the console was nowhere to be found, Nintendo citing that the manufacturing process was taken by surprise with the huge demand.
We reported some time ago that Reggie Fils-Aime, from the Nintendo America division, stated that the manufacturing plants were working overtime preparing for the holiday season and that he personally hoped that every customer would get their own Wii console. Well, Reggie has recently revealed, while talking with the LA Times, that there are some worries about the demand which might be bigger than the offer.
“We're producing an unprecedented level of hardware to try to meet demand... Look at retailer circulars. Go to their websites. We're flowing products into stores on a very regular basis. Once you see it on the shelf, you ought to buy it. While we're bringing 50% higher level of supply into the market this holiday, we don't know if the demand will be even higher than that.”
While a lot of people have already bought these consoles, the wide appeal of the Wii might attract even more customers interested in the pretty wide variety of games which appeal to both casual and hardcore gamers.