Apple eyes new third-party apps, features them in new commercial

Jan 27, 2009 11:02 GMT  ·  By

Apple continues to emphasize the usability of its revolutionary handset through ads showcasing third-party apps. The latest of such ads – Fix – features three apps that Apple believes would suit any user.

For instance, who wouldn't need an app like Rocket Taxi, a cab finder that uses your current location (by GPS or Wi-Fi) to find the nearest taxi companies around you for a quick service?

Heading over to the App Store for a closer look at the app's capabilities, we have learned that Rocket Taxi can browse through over 10 000 cities and 17 500 taxi companies stored directly on your device, while not requiring an Internet connection. As a bonus, the built-in Trip Calculator can calculate the estimated fare price (this feature, however, does need web access). Additionally, users can store their favorite taxi companies for quick access. According to the app's developer, Rocket Taxi is ideal for the frequent traveler or the occasional taxi user, and Apple seems to believe so, too.

The second showcased app is Tipulator. Dubbed “the fun tip calculator,” Tipulator can calculate your tip when you're having breakfast/lunch/dinner with more people at a table. Hopefully, the app doesn't become a reason of argument when someone gets worse service than others.

Lastly, Apple also seems to like MultiLevel. So do we! If you ever need to determine if a surface is completely flat, this electronic bubble level is capable of showing results with a 0.5 degree error margin. As someone who works with tools, imagine not having to carry around your spirit level with you all the time. And while MultiLevel is a single dimensional bubble level when the device is in landscape right or portrait orientation, the app is a multidimensional surface level when the device is positioned face up.

Check out the latest Apple iPhone ads here, or visit the App Store to grab one of the featured apps.