14 DAY TRIAL // Finding the right Christmas presents for the loved ones is not that easy in these difficult recession times. Maybe that's one of the reasons why many companies have upgraded their offers not only to meet the wishes of the pickiest of their customers, but also to help them stick to the budget. Burger King follows the same trend and is launching this week a new fragrance for men, called Flame, “the scent of seduction, with a hint of flame-broiled meat,” as the official website announces. The good news is that it’s even cheaper than the burger itself.
“The Whooper is America's favorite burger. Flame by BK captures the essence of that love and gives it to you.” That is pretty much what the new fragrance promises the buyers. Unfortunately, it comes neither with French fries, nor with a glass of soda, yet still smells tasty. It is obviously designed for the faithful Burger King clients and for the people who just can't get enough meat. Or for the ones with a great sense of humor, ready to take the streets these holidays by their unique scent. Dogs may love it to death, even if it's just a trick.
The price is, undoubtedly, the most affordable on the scent market, as Flame costs around $3.99 (or £2.65 if you live in the UK), nothing like those Chanel or Dolce & Gabbana fragrances. The special edition perfume can be bought online or in a few American stores.
As the slogan for the campaign is “Now you can set the mood no matter what you're in the mood for,” hopefully the new perfume won't get you in the mood to go into the next fast-food on your way home and leave there the money you've been saving when buying it.