Jan 10, 2011 19:31 GMT  ·  By

After checking out Casio's TRYX digital camcorder a few days ago, it's now about time to take a look at another very interesting offering the company came up with at CES 2011, namely the EXILIM EX-ZR100 model, touted by Casio as their new flagship model for the EXILIM series. The EX-ZR100 comes equipped with a 12.1-megapixel back-illuminated CMOS sensor that features sensor-shift image stabilization to help reduce the blur associated with hand movement, enabling 1920x1080 full-HD video recording at 30 frames-per-second (fps) with continuous auto focus.

In addition, the EX-ZR100 features a built-in stereo microphone, as well as Casio’s advanced EXILIM ENGINE HS with dual core processors and a Pre-record Continuous Shutter feature that will begin pre-recording images when the shutter button is pressed halfway.

The set of advanced tech specs is completed by a lens that offers 12.5x optical zoom and a focal length of 24mm-300mm (35mm film equivalent), while its Multi Frame SR Zoom technology doubles the camera’s zoom to achieve a zoom that’s equivalent to a 25x optical zoom.

It's also interesting to mention that the camera offers plenty of shooting modes, such as slow-motion video recording, Slide Panorama, and Casio’s HDR-ART technology.

“Casio is continuously pushing the envelope for what’s possible when it comes to digital cameras, and nothing embodies that approach more than the new EX-ZR100,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc.

“The EX-ZR100 combines our most advanced imaging technologies and is indicative of the level of innovation that consumers can expect from Casio. This is a camera that we’re proud to call our flagship model for 2011,” Mr. Iguchi also revealed.

The Casio EX-ZR100 will be available in black or white and will ship in March 2011 for $299.99, which, to be perfectly honest, it's quite an affordable price point for a flagship digicam.