14 DAY TRIAL // Answering a question during Motorola's Q2 2010 earnings call, Motorola Co-CEO Dr. Sanjay K. Jha expressed his thoughts about MOTOBLUR's future, which seems to be more gray than we thought.
Following the company's decision to stop the advertising and promotion of its custom Android UI, Dr. Sanjay K. Jha said that Motorola is decided to focus more on its products, and less on the said MOTOBLUR UI.
Still, since Google already announced its intention to release the Android 3.0 OS (Gingerbread) with an universal skin that will make any other custom UI useless, Motorola's decision to beck down from further improvement of its own MOTOBLUR UI for Android is understandable.
Further, Motorola Co-CEO Dr. Sanjay K. Jha said: “With MOTOBLUR, we have found that being able to convey the value proposition around MOTOBLUR is not an easy thing to do in a 30-second ad spot. We have decided that we will focus on the value proposition of products and not MOTOBLUR as a brand name in its own right.”
Even though MOTOBLUR is not on Motorola's agenda anymore, we should bear in mind that the company worked closely with Google with the release of Android 2.0, and it might be doing the same in Android 3.0's case.
I'm not confident that Motorola will come up with something new that will replace the current MOTOBLUR UI, as long as the latter wasn't received that well by Motorola smartphone users.
In the end, Dr. Sanjay K. Jha added: “MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR. This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us.”
Check out below the 30-second MOTOBLUR spot from this year’s Super Bowl, that Dr. Sanjay K. Jha was talking about in his statement.